Next to Christmas and Halloween, Valentine’s Day is the biggest money maker of the year for retailers. Billions of dollars are spent on influential marketing, which turns into sales volumes exponential to those marketing efforts. All for gifts for one single day.
I’m not opposed to gift giving. In fact, I believe that giving gifts is an incredible way of showing others you love them, care for them, and appreciate them. And I’m not opposed to retailers making sales or making lots of money.
Oh, good segue, huh? Hey, do want to buy a Couples Coaching package for you and your sweetie?
Gifts. I am opposed to giving gifts because it is “the day.” When the gift giving is obligatory, something is lost, both for the giver and the receiver. What’s missing is the energy called “genuine love.”
So, here we are at Valentine’s Day.
My friend told me about her 6 year-old son who came home from Kindergarten with a Valentine’s gift he made for Mom and Dad. He had traced, and then cut out his full arms and hands on pieces of paper, with a big red heart where the body would be, so they could wrap his arms around them in a hug, anytime. Aaawww, that’s genuine love.
Another friend told me about building a “love temple” for his sweetheart on her doorstep. It was carefully stacked boxes decorated with chocolate hearts, cards, notes, candies, hand-drawn pictures, candles, and a big key, representing the key to his heart. That’s genuine love, even though the neighbours gave him funny looks.
What about you? What are you going to do? Valentine’s Day is almost here.
You’re not just going to pick up a “Be My Valentine” card at London Drugs since you’re getting vitamins, are you?
You’re not just going to rush into Walmart on the way home and get a box of chocolates from that stack of 10,024 boxes, are you?
You’re not just going to pick up a bouquet of flowers right next to the checkout in Safeway, are you?
Maybe you are. And that is totally OK. However I invite you to do something different with the gift, in how you buy it and in how you present it, so it is intentional and comes from genuine love.And I trust you aren’t just going to pick up a bag of cinnamon hearts at 7-Eleven since you’re there getting a coffee, are you?
What can you do that’s different?
What’s the special, juicy heart-felt note you can write in the card? And where can you hide the card? Ohhhieee!
Chocolates? For sure. What else can you do with them? Where might your sweetie least expect to find th
em, either as a box, or individually? Can the chocolate surprises start a day or two ahead of time?
Flowers? Yeah, a great gift. How and where can you present them, even a petal at a time?
Or what else that suits your sweetie that would be appreciated?
What about all of the above with your own creative ideas and some candles, good food, music, and wine?
So my challenge for you, if you choose to accept it, is this. Don’t let your most important relationship get boring. Keep it exciting by using events like Valentine’s Day
as a springboard to show genuine love.
It doesn’t have to be expensive, elaborate, or time consuming. Usually, it is the little things, coming from genuine love, that mean everything, and I mean EVERYTHING.
What are you going to do? I’d love to know.